Destination Get to Know the Prince Rupert Area!



North Coast Review: Change on the horizon for Tourism Prince Rupert


Answer the call of the great North. Prince Rupert is nestled on the Northwest Coast of BC, an area where nature, history, and unique individuals come together to create a vibrant community. Right on the edge of the Great Bear Rainforest, you will experience nature in ways you never have before.

Prince Rupert is diverse, and is often called "The City of Rainbows".  Its nickname isn't just because of the weather, but because it is inclusive community that prides itself on being the gateway to nature. We know if you've come this far you're a nature lover just like us, and we welcome you with open arms.

Wherever your adventures take you, be sure to share your pictures on social media using the hashtags #visitprincerupert and #PrestigeAdventures 

*click on the headings below to learn more


Prince Rupert is meant to be seen from the water. See our coastal communities, untouched nature, and if you're lucky, some whales! Check the ferry schedule here. Want to see parts of British Columbia that few have seen? Hop on a train and enjoy one of the most scenic rail trips, check the train schedule here. The Yellowhead Highway is the only road into Prince Rupert, offering plenty adventures and views be sure to check road conditions at DriveBC before you head out.



Northern BC attracts those who view their relationship with nature differently than others. Explorers, homesteaders, naturalists, and off-grid folk, understand sustainability and eco-conscious are not just buzzwords, but a way of life. If you've come to appreciate the abundance of natural beauty, we ask that you be respectful. Always plan ahead, be prepared for your day's adventure, and let others know where you are going. 



Adventure is always close by here. Prince Rupert is perched on the edge of the open ocean, surrounded by towering old growth forests, and has some sky scraping mountains. Lace up your hiking boots and don't forget your GPS, buckle into your life vest and paddle to a nearby island, or just wander around Cow Bay and see what the locals are up to. You're sure to have a good time!



Prince Rupert is built upon thousands of years of local history. The Museum of Northern BC has displays that share thousands of years of local First Nations' history. See the rich coastal First Nations culture, learn about European contact, and the Hudson Bay Company's impact. 

Roughly 30 km from Prince Rupert, is the North Pacific Cannery National Historic Site. Built in 1889, we invite you to step into the past and see artifacts from the coastal working life.

Prince Rupert has a contemporary art gallery at the Museum of Northern BC, the Ruth Harvey Art Gallery, which has rotating exhibits from artists around the region. Our city is also full of small artist-owned galleries and larger cooperatives.



Prince Rupert was built on fishing. The Tsimshian people have fostered a deep connection to the North Pacific and all it holds, and Prince Rupert has a rich history of commercial fishing and the canning industry. Today fishing is just as important, both commercially and recreationally. Didn't bring your gear? Don't worry! Prince Rupert has everything you could possibly need, including fishing charters. Don't forget to pick up a fishing license before heading out.



Prince Rupert's cuisine can be summed up with one word: Local. Start off your day with a great cup of coffee and a healthy breakfast at Cowpuccino's Coffee House. For lunch or dinner, we have many different options to fit your taste, of course, we suggest seafood!



See what's going on in Prince Rupert everyday!



Explore picturesque Cow Bay, home to historic buildings, artist collectives, shops, offices, and more. The bustling industry meets laid back daily life, you're sure to find everything you could need. Second Avenue is home to many local shops, including a bookshop, a pet store, and second hand stores.